What is MyeongDong Toppoki?
When it comes to street food, Korean dishes are always popular and very well-accepted. MyeongDong Topokki is one of the most established brands that sell Korean street food which is very popular especially with the rising demand of Korean culture in the country.
What is the background of MyeongDong Topokki?
The brand was started by Vincent Lua back in 2014. MyeongDong Topokki began with 2 outlets in 1 Utama Shopping Centre and Sunway Pyramid Shopping Centre which garnered very good responses from its customers and inspired him to expand this brand into the franchising platform.
What does MyeongDong Topokki sell?
They serve mostly Korean dishes. The Topokki is surely its signature dish while it has a variety of other items like fried chicken, ramyun, bokkeumbap, panchan and deopbap too. The name was inspired by the Myeongdong street which is a popular place for this street snack in Seoul, Korea. Offering easy and fast food, it appeals very well among its customers who often look for it when they are in the shopping malls.
How big is MyeongDong Topokki?
Since its expansion, MyeongDong Topokki has been growing at a steady rate. Today, there are outlets operating in most major shopping centres as well as standalone outlets. You can now be part of this growing business by becoming a franchisee in its business.
What should I know to operate a MyeongDong Topokki outlet?
To be a franchisee, you will need to know the different types available like unit franchising, multi-unit franchising, master or area development franchising.
- Initial Capital – RM2800,000.00 to RM350,000.00.
- Franchise Fee – RM80,000 for 5 years
- Royalty Fee – 4%
- Return on Investment – There is a growing market for Korean street food and you would enjoy brisk business from the get-go. Breakeven can be estimated within 2 years.
- Location – Visibility is crucial.
- Customer Segment – Millennials and younger crowd.
The Final Word
MyeongDong Topokki is a good brand to invest in if you are looking to tap into the F&B business. It does not have very high startup capital. You enjoy a ready-catchment of customers who are already well-versed with Korean food and who are looking for simplicity and easy dining. The growing trend among the youngsters who like the Korean culture would be ideal for you to capitalize on. All you need is to have enough funds to sustain yourself for the first few years and you should enjoy a good and steady income in the years after that.
